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![]() 3 Things To Do During Uncertainty (as in right now!) After speaking with various hotel executives the last few weeks, it’s become clear to me that forecasting future performance is a guessing game. No one knows when it will be safe to travel again and when large numbers of consumers will be getting back on planes to travel for work or pleasure. What is clear is that demand will return. The desire to be transported to another location with relative ease has, for many people, become part of life. Even during COVID. This is supported by the number of people actively looking at travel destinations, even though conversion numbers languish. What should hoteliers do right now while we are in the thick of uncertainty? If you do nothing, it means fear has taken control. Better to follow these 3 simple steps to keep momentum going in a positive direction.
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![]() Focus on what you can do versus the unknown of the future. Don’t get caught in the downward spiral of fear. Take control by being aware, nimble, and positive, and then, most importantly, take action! |
![]() “The Chinese use two brush strokes to write the word 'crisis.' One brush stroke stands for danger: the other for opportunity. In a crisis, be aware of the danger—but recognize the opportunity.” – John F. Kennedy “In any moment of decision, the best thing you can do is the right thing. The worst thing you can do is nothing.” – Theodore Roosevelt Take the Next Step Now Hire Jo-Anne to:
If you would like to hear more, simply reach out to Jo-Anne at About Jo-Anne Hill Jo-Anne is an industry expert who founded JH Hospitality Consulting to help hotels around the world dramatically improve revenue and profitability in creative ways. Her strategic thinking, skill, and practical approach to problem-solving come from hands-on experience at companies such as The Ritz-Carlton Hotel Company, Four Seasons Hotels & Resorts, Mandarin-Oriental Hotel Group, Dorchester Collection, and Shangri-La Hotels & Resorts. |
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