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![]() Driving Catering Revenue: An Opportunity of a Lifetime
2022 is expected to be the biggest wedding year in history. The postponement of weddings over the last two years, combined with celebrations that had to be scaled down due to local Covid restrictions, has meant more opportunities for hotels to take advantage of this once-in-a-lifetime phenomenon. While many weddings have already been booked, there is still an opportunity to increase revenue from this segment and, of course, to capture more wedding business in future years. Is your hotel ready? Here are seven tips to help you maximize wedding revenue opportunities:
When was the last time someone took the time to look at the opportunities from this market? |
![]() Weddings are likely to represent a significant revenue opportunity for hotels around the world for the next few years. To ensure your hotels take advantage of this huge trend, implement the seven suggestions above. If you need help, consider engaging a mystery shopper to learn how the catering sales team is leveraging this amazing opportunity and, even better, an expert to help transition the team into more effective habits. |
![]() "Opportunities are like sunrises. If you wait too long, you miss them." – William Arthur Ward Take the Next Step Now Need help setting up your catering department to generate more revenue? Contact Jo-Anne at About Jo-Anne Hill Jo-Anne is an industry expert who founded JH Hospitality Consulting to help hotels around the world dramatically improve revenue and profitability in creative ways. Her strategic thinking, skill, and practical approach to problem-solving come from hands-on experience at companies such as The Ritz-Carlton Hotel Company, Four Seasons Hotels & Resorts, the Mandarin-Oriental Hotel Group, the Dorchester Collection, and Shangri-La Hotels & Resorts. Jo-Anne’s recently published book ‘Cultivating Leadership: How great leaders make a difference, one hotel at a time” dives deeper into the equation: happy staff = happy guests = more revenue. |
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