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February 22, 2018

5 Fundamental Actions for Hotel Sales People

With more hotels arriving in your backyard, has your sales team evolved from order takers to true sales professionals? Here are 5 building blocks that are critical to sales success: Find business that meets the strategic objectives of the hotel.Figure out what success looked like in the past. Rebook and replicate with other similar customers. …

May 24, 2017

10 Things a Hotel General Manager Can Do to Generate Sales

The role of hotel general manager is multi-faceted and requires talents and skills to be the ambassador of the hotel to guests while being fiscally responsible to ownership to deliver the bottom line. But nothing is more important than generating revenue and by incorporating some basic activities into their weekly or monthly schedule, general managers …

April 6, 2017

Internal Disruptors

There is a lot of talk these days about the impact of Airbnb and OTAs on hotels. But what about internal disruptors that affect the booking engine of the hotel?  I’m referring to the meetings, activities, and even behaviors that keep the sales team away from securing business for the hotel. Don’t get me wrong; …

April 6, 2017

5 Must Do’s for Hotels When Uncertainty Is the Only Certainty

The headlines are full of uncertainty from a potentially economic softening to on-going terrorist threat and even disruptors such as airbnb, make it difficult for hoteliers to forecast let alone begin budget discussions for 2017.   As we become more globally connected, world events might have an impact on your customers’ travel plans, regardless how far …

April 6, 2017

Hotel Sales & Marketing Self-Audit

Trying a new diet program? Starting an exercise routine? Quitting smoking? It’s January, and along with the start of a new year, many people take stock of their habits and resolve to embrace positive changes. Why not do this for the department that single-handedly determines the financial success or failure of a hotel? What’s working? …

April 6, 2017

April 30 is National Honesty Day: Why Not Embrace Honesty as a Core Value Every Day?

Believe it or not, Sunday, April 30 is National Honesty Day.  On first reading, it probably sounds crazy, as in, “there is a day for everything!” However, on further reading of the original intent of the day, it’s actually quite significant, and something to consider incorporating as a core value.  Honesty Day was created in …